UNDERSTAND FIRST. THEN ACT.
WHAT REALLY DETERMINES SUCCESS?
We question systematically—on two levels. Until it is clear what truly matters.
IMPACT
THE RIGHT THINGS.
How clear and robust is
the goal?
What potential lies beyond
the defined goal?
Which factors determine whether
the goal is achieved?
DONE RIGHT.
How can we deliberately influence
these factors?
What does this mean, in practice,
for our actions?
How do we know that what we are doing
is actually having the intended effect?
WE CALL THE CONNECTION BETWEEN IMPACT AND DELIVERY